So, you are a product development specialist, using the latest engineering tools, but you keep noticing projects get cancelled, reworked, or loose next phase funding. You notice the 80/20 Rule playing out. At least 4 out of 5 projects stopped, sent back to square one, or not put into full rate production.

So, you wonder what can be done to reverse this trend of more development failures than successes. What would have to happen to get 4 market successes per failure? Or, 15X more successes, getting next phase funding’.  That’s what i3DAY does. We help companies like yours implement PDD, Principle Driven Development; methods, tools and procedures, that help develop 15X more hits than misses and often do it in 1/3rd the time.  

The enemy holding most companies hostage to frequent product development failures is ‘innovation’.

What?  Yes, current innovation methods. And, when we look at what’s really going on, things get even weirder. “Innovation” or lack of “innovation” are the two factors that drive most companies broke. Trying to keep up with the extreme high costs of innovative but failed attempts and the high costs of tooling and the ‘learning curve’ to apply or integrate new technologies.  Remember, it was Thomas Edison who said, “I haven’t failed 9,999 times. I’ve just found 9,999 ways that it won’t work.” That’s a lot of failed attempts.  

On the other hand, the company that keeps making the same old product or system, year after year, even with high Six Sigma quality (<3.4 defects per million made), already has “one foot in the grave”.  So, let’s get real clear about our definition of these two words; ‘failure‘ and ‘innovation‘:

Failure – means not passing development reviews, not passing customer reviews, not getting next phase funding, or not passing validation tests, loosing the production bid, or loosing customer share  to competitors. Any one of these and all of these constitute costly ‘failures’. Even though you may be granted a do-over, a rework, or redesign, then carry forward. You still suffer those do-over-costs and expensive loss of time and invested dollars. They are gone.  

You may know that Plato, in his ‘Socratic dialogue ‘Republic’, famously wrote: “our need will be the real creator.” (, 2020). This was molded over time into the English proverb, “Necessity is the mother of invention.”

Necessity (problems) >>> Invention (or innovation). 

If this is true, then FMEA (Failure Mode Effects Analysis), is the, industry honored, way to identify and prioritize your system’s most critical ‘Necessity’ (problems or failure modes). i3DAY helps  facilitate and complete FMEA activities 3X faster, while not missing any critical failure modes. We then show clients how to let the FMEA drive rapid innovative improvements that not only help improve the product or system, but also helps complete the project development faster (earlier) and under budget.    

We provide the PDD-System (Principle Driven Development) methods and tools to quickly develop proven solutions and systems that customers will adopt and embrace. And, do it up to 18 years before the competitor does.   

Innovation – Starting with Thomas Edison, the father of innovation in America, innovation was, and to large degree still is, the process of; wondering what-if, guessing, brainstorming, thinking outside-the-box and of trial-and-error. Today the defense industry calls it TAFT, Test-Analyze-Fix-Test, then Test-Analyze-Fix-Test.

Again, it was Edison who said, 

I haven’t failed 9,999 times—I’ve successfully found 9,999 ways that will not work.”

That is a lot of wondering, brainstorming, guessing and trial-and-error. Edison told his Menlo Park engineers (“sloggers,” as he called them) to, “experiment on everything”.  And Menlo Park became the model for R&D, Research & Development for the next hundred years. 

Engineering – The process of transforming a required function or functions into a physical structure (system) capable of performing that required function(s).

Good engineers, like Nikola Tesla and others since, found ways to improve the success rate, by developing various methods, tools and processes. But, still relying on the model of brainstorming, guessing, experimentation or TAFT, limits most companies and investors to maybe one (1) success per 4 – 6 failures.  

But, now, with i3DAY’s PDD-System, with its collection of principle driven development methods, tools and principles, we have seen up to 28X more product hits than misses. 

You may want to schedule a 20-30 minute consultation call, or Zoom meeting with i3DAY founder, Howard Cooper to evaluate how PDD might help your current situation and your companies profitability. 

A. Whether we can help complete your FMEA 3X faster, without missing any critical failure modes, 

B. Or, whether PDD can help your team produce 15X more product successes than failures, while reducing time and costs during each development phase. 

While most companies suffer from the 80/20 Rule of product development failures (4-out-of-5 failures). It’s not their fault, its the way they were trained. Sometimes it’s the procedures they follow. But, it doesn’t have to be that way. i3DAY provides the principles, tools and procedures to help systems engineers, product developers and program managers succeed more consistently.  

As ‘New Product Development’ experts. We see PDD as the tool to move America into 1st place again, into a future of even greater innovation and prosperity.

When it comes to innovation, most companies ‘talk’ about it. Most companies tell us in their advertisements, “This is innovation,” trying to convince us they are better at it than their competition, but most companies really just aren’t doing it. And, those who are, aren’t doing it consistently or cost effectively. Most can’t even define the difference between “creativity” and “innovation”. Most can not define the difference between “innovation” and “structured innovation”. 

So, if they know not what it is, how can they be doing it?

Oh, most companies try to implement or integrate a good idea here and there, but without a structured way to consistently innovate and find quick innovative solutions to engineering constraints and challenges or without a metric to measure innovative improvement; a. Problems persist, problems turn into risks, risk ends with hazard, hazard brings legal costs and recalls. Hazards often cause poor customer perception, damage to company image, and loss of market share. And, soon the market has moved on to newer more functional and exciting products. The business falters and the economy wavers.

True innovation helps a company lead the marketplace. The alternative? Failed attempts to innovate can drop you from the market completely and damage or destroy your company. 

So, now, i3DAY invites you to adopt and embrace the PDD-System, with its proven innovative Principle Driven Development capabilities.