So, you are a product or systems development specialist, using the latest engineering tools, but you keep noticing projects get cancelled or being reworked and you notice the 80/20 Rule playing out. At least 4 out of 5 projects failing to get next phase funding or failing to go into full rate production. So, you start wondering, what can be done to reverse the 80/20 Rule of failure/success to 20/80?  That’s what i3DAY does. With their PDD tools and procedures, you can avoid suffering these losses and move toward enjoying 15X more hits than misses. 

The enemy holding most teams and organizations hostage to frequent development project failures is ‘innovation’. What?  But, then we observe, things get even weirder. Innovation and lack of innovation are two factors that drive most companies broke, trying to keep up with the extreme high costs of innovation, new technology and the losses coming from those four or five failures, hoping for their next real success. So, let’s get real clear about our definition of those two words; ‘failure‘ and ‘innovation‘:

Failure – means not passing customer reviews, not getting next phase funding, or not passing validation tests, loosing the production bid, or loosing against the competitor’s product in the marketplace or in the battle field. Any one of these and all of these constitute ‘failure’, even though you may be granted a do-over, a rework, or redesign, then carry forward. You still suffer those do-over-costs and time.  

You may know that Plato, in his ‘Socratic dialogue ‘Republic’, famously wrote: “our need will be the real creator.” (, 2020). This was molded over time into the English proverb, “Necessity is the mother of invention.”

Needs (problems) >>> Invention (innovation). 

If this is true, then FMEA (Failure Mode Efects Analysis) is the industry honored, best way to identify and prioritize your system’s most critical ‘Necessity’ (problems).  

And, PDD (Principle Driven Development) provides the tools to most quickly develop proven solutions that customers will adopt and embrace, so you can win more consistently  in the market place.  

Innovation – Starting with Thomas Edison, or maybe he learned it from some great innovator before him, innovation was, and to a large degree still is the process of; wondering what-if, guessing, brainstorming and of trial-and-error (today the defense industry calls that TAFT, Test-Analyze-Fix-Test. It was Edison who said, 

I have not failed 10,000 times—I’ve successfully found 10,000 ways that will not work.”

That is a lot of wondering, brainstorming and trial-and-error. But, Edison and his Menlo Park engineers (“sloggers,” as he called them)  became the model for R&D, Research & Development for the next hundred years. 

Engineering – The process of transforming a required function or functions into a physical structure or system capable of performing the required function(s).

Good engineers, like Nikola Tesla, have improved the innovation success rate from Edison’s, 10,000 ways it won’t work before one (1) successful lightbulb, a 10,000/1 success ratio. Because of good engineering and improved engineering tools, we now see closer 80/20 or just 4 or 5 failures before one (1) success. 

But now, with i3DAY’s PDD-System (with its collection of innovation tools and principles, we have seen up to 15X more product hits than misses. 

You may want to schedule a 20-30 minute call, consultation, or Zoom meeting with i3DAY founder, Howard Cooper to evaluate;

A. Whether we can help complete your FMEA 3X faster, without missing any critical failure modes, or

B. Whether PDD can help your team produce 15X more product successes than failures, while reducing time and costs during each development phase. 

Most companies suffer from the 80/20 Rule of product development failures (4-out-of-5 failures). It’s not their fault, its the way they were trained. Sometimes it’s the proceedures they follow. But, it doen’t have to be that way. i3DAY provides the principles, tools and procedures to help systems engineers, product developers and program managers succeed, consistently.  

As ‘New Product Development’ experts. We see PDD as the tool to move America into 1st place again, into a future of even greater innovation and prosperity.

One of the biggest problems today, causing the economy to waver and companies to falter is, all the ‘talk’ about “Innovation.” Most companies are talking about it, claiming it in their advertisements, trying to convince us all they are better at it than their competition, but most companies just aren’t really doing it. And, those who are, aren’t doing it consistently. Most can’t even define the difference between “creativity” and “innovations”. Most can not define the difference between “innovation” and “structured innovation”. 

So, if they know not what it is, how can they be doing it? Oh, most companies try to implement a good idea here and there, but without a structured way to consistently innovate and to find quick solutions to their problems and engineering challenges. Problems persist, problems turn into risk, risk ends with hazard, hazard brings legal costs and recalls. Hazards often cause loss of market perception, damage to company image, and loss of market share. And, soon the market has moved on to newer more functional and exciting products. The business falters and the economy wavers.

True innovation helps a company lead the marketplace. The alternative? Failed attempts to innovate can drop you from the market completely and damage or destroy your company.  So, now, i3DAY invites you to adopt and embrace the PDD-System, with its proven innovative Principle Driven Development capabilities.